Pet food industry giant Purina has launched a program called 'Project: Pet Slim Down' to assist veterinary practices that want to help pet owners take weight off their too-heavy dogs and cats.
Grace Long, DVM and director of technical veterinary marketing for Nestlé Purina describes the program this way:
"Project: Pet Slim Down is designed to help veterinarians and staff motivate clients to be active participants in pet weight loss, with regular weigh-ins, ongoing encouragement and practical advice for diet and exercise.
It's all about achieving intangible results, making clients feel supported and improving pet health."
Dr. Long goes on to say:
"Obesity is one of the most prevalent health problems facing pets today, but one of the most treatable and preventable. Many owners don't realize that excess weight puts their pets at greater risk for developing serious health problems, including diabetes, heart disease and arthritis."