Grey Healthcare Group of New York conducted an online study in the U.S. and Europe to learn where pet owners most often turn for information about their dogs and cats.
The result: veterinarians, vet assistants, and pet-related websites are by far the most popular sources of information on pet healthcare.
Two-thirds or greater of pet owners consult their vets or vet assistants when they have questions or concerns. And almost 60 percent of those surveyed go online for pet-related information.
Friends and family with pets came in a distant third, and bringing up the rear were other pet owners on social networks, followed by books, magazines, TV shows and news stories.
According to Lynn O’Connor Vos, CEO of Grey Healthcare Group:
“It is not surprising that the study results show pet owners turn to websites as the second most popular source for information, but this represents a tremendous opportunity for pet care companies, along with the veterinary health care community, to help shape an expert-guided dialogue.”
“Engaging owners online represents a significant opportunity to connect on their terms and become a more trusted source that understands their needs and wants.”