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Pet Food Industry

Story at-a-glance -

  • The pet food industry in the U.S. is relatively young, which is surprising when you consider the vast and confusing array of pet food offerings available on the market. Prepared pet food has only been around for about 60 years, and has experienced most of its growth spurt in just the last 30 years.
  • World War II introduced Americans to two things that have shown great staying power – dry pet food and processed human food, which would also ultimately have a tremendous impact on the pet food industry.
  • After WWII, the U.S. enjoyed a period of tremendous growth and expansion in every direction. During those boom years, in response to the tremendous increase in consumer appetites, the human food industry created vast quantities of waste from slaughterhouses, grain mills, and processing plants. Pet food manufacturers – still in their infancy -- immediately understood the unlimited opportunity of human food waste to their industry. By 1960, pet food companies had figured out how to mass-produce dry pet food to meet growing consumer demand for pet “convenience” foods.
  • There’s a problem, however. Carnivorous dogs and cats have not evolved to digest and assimilate the primary ingredients in the vast majority of commercially prepared pet foods. As a result, for over a half-century we’ve created dozens of generations of animals that suffer from degenerative diseases linked to nutritional deficiencies.
  • To be optimally healthy, dogs and cats need unadulterated, fresh, moisture-rich whole foods. They don’t need grains, fillers, artificial preservatives, colors, additives, chemicals, or byproducts. Although animals can eat some processed foods, they aren’t designed to consume a lifetime of dry or canned diets.
 

The Best "Pet" Food Money Can Buy... And the Absolute Worst

November 13, 2013 | 106,586 views

By Dr. Becker

Commercially prepared pet food in the U.S. has a relatively short (less than 100 years), but interesting history. Believe it or not, the only food made exclusively for pets prior to the early 1920s were dog biscuits!

During the 1920s and '30s, the pet food market began to expand a bit. Americans with enough money to purchase their pet's food could find dehydrated, pelleted and canned formulas made from meat and grain mill scraps. But most pets were still fed primarily raw meat and table scraps, plus whatever food they hunted for themselves.

The Great Depression of the 1930s and early '40s had a significant impact on the growth of the commercial pet food market, however, lack of industry regulation invited anyone who wanted to make a buck to produce a can or bag of pet food. During that period, canned pet food accounted for over 90 percent of the market.

During World War II (1939 to 1945), not only was metal rationed, but pet food was categorized as "non-essential" by the U.S. government. The combination spelled death for the canned pet food industry. In addition, food rationing led to fewer table scraps. Pet owners who could afford to bought dry pet food or dog biscuits – the only commercially available products at the time.

Byproducts of WWII: Dry Pet Food and Processed Human Food

Unfortunately, the American pet owner's love of dry pet food has endured well past the end of World War II. The war also sparked the processed food revolution in the U.S. Spam and similar products were developed in the 1930s to feed the troops abroad and to help with food rationing restrictions at home. All the factors that made processed food attractive to humans ultimately had a significant impact on the pet food industry as well.

The period after the end of WWII was a time of enormous economic growth and expansion in the U.S. Jobs were plentiful and more Americans were able to buy their own homes. As more families moved out of cities to suburbia, giant supermarkets replaced small grocery stores. Consumer demand for processed foods, for fast food – for food in general – kept pace with increases in educational and employment opportunities, individual wealth, and ever-expanding lifestyle options.

In responding to the tremendous increase in U.S. consumer appetites, the human food industry created vast quantities of agricultural scraps from slaughterhouses, grain mills, and processing plants. Pet food manufacturers immediately understood the unlimited opportunity of human food waste to their industry.

By 1960, Pet Food Companies Were Able to Mass-Market Kibble

It's absolutely true -- our pet population provides a place for recycling waste from the human food industry. Grains that fail inspection, uninspected pieces and parts of waste from the seafood industry, leftover restaurant grease, deceased livestock, and even roadkill is collected and disposed of through rendering -- a process that converts all sorts of human food industry waste into raw materials for the pet food industry.

In the late 1950s, a U.S. pet food company developed a way to create kibble from boiling cauldrons of meat, fat and grain scraps – it's called extrusion. The raw materials are purchased by pet food manufacturers who then blend the rendered fat and meat with starch fillers. They add bulk vitamin and mineral supplements, and then they extrude the mix at high temperatures, creating all sorts of toxic reactions including advanced glycation end products and heterocyclic amines. This is what passes for pet food and it's sold to consumers at a tremendous profit.

This "advancement" in manufacturing allowed pet food companies to capitalize on the popularity of kibble. Now, they were able to mass-market the type of pet food most popular with U.S. pet owners due to its convenience and low cost.

Today, there are hundreds of kibbles, canned and semi-most dog and cat foods to choose from. This is remarkable, given that not quite 60 years ago, commercial pet food was almost unheard of.

Have We Chosen Convenience Over the Health of Our Pets?

No one really argues with the fact that in order for optimal health to occur, animals – including humans -- must consume the foods they were designed to eat, and preferably whole, fresh and unadulterated. This is known as species-appropriate nutrition. For example, vegetarian animals must eat vegetation for optimal health. Carnivores must eat fresh whole prey for optimal health.

Carnivorous pets have not evolved to digest and assimilate foods like corn, wheat, rice or potatoes – yet these are the very foods the vast majority of pet food manufacturers use as primary ingredients in their formulas. Fortunately, dogs and cats are extremely resilient creatures. Not only do they not die immediately upon eating biologically inappropriate foods, but it often takes years before the significant physical degeneration that occurs from a lifetime of eating the wrong foods becomes noticeable.

One of the reasons we're able to deceive ourselves into believing convenience pet foods are good for dogs and cats is because the changes to a pet's health and vitality brought on by a dead, processed diet are usually not immediate or acute.

For over a half-century, our pets have been fed inappropriate diets that have kept them alive, but not thriving. In fact, we've created dozens of generations of animals that suffer from degenerative diseases linked to nutritional deficiencies.

Optimal Nutrition for Your Dog or Cat

Dogs and cats need quality protein, fats, and a small amount of vegetables and fruits, which provide antioxidants and fiber to animals that no longer hunt whole prey.

Natural sources of trace minerals, vitamins, and fatty acids must be added, since the soils in which foods are grown are depleted of many of the nutrients pets need. Also, food storage, whether it's in a freezer or a pantry, decreases critical essential fatty acid levels in foods.

Pets need unadulterated, fresh, whole foods that are moisture dense. They don't need grains, fillers, artificial preservatives, colors, additives, chemicals, byproducts, or processed foods. Although animals can eat some processed foods, they aren't designed to consume a lifetime of dry or canned diets.

If you would like to learn more about the importance of fresh, whole, unprocessed diets for dogs and cats, I recommend you watch or read my three-part series on raw food diets for pets:

Part 1 -- The Feeding Mistake Linked to the Cause of Most Disease-Are You Making It?
Part 2 -- The Biggest Myths About Raw Food (And Why They're Mostly Nonsense)
Part 3 – Common Feeding Mistakes That Can Harm Your Pet

You can also find a vast amount of additional information here at Mercola Healthy Pets on how to choose the best foods for your pet, and what foods to avoid.

[+] Sources and References

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