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Ad Campaigns Depicting Shelter Pets as “Damaged Goods” Are Misleading

A survey conducted by the Best Friends Animal Society suggests that younger adults (ages 18 to 34) looking for a pet are more likely to go to a breeder or pet store than a shelter. Almost half of young adults view shelter animals as “damaged goods.” And 40 percent believe homeless pets live indefinitely in shelters until they are adopted, when in fact, an estimated 4 million animals are killed each year in U.S. shelters.

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